Quote:
Originally Posted by kidatari
Three words: Chrome split loom.
But really, any wire install can be improved, even if the wires don't disappear. It's all about planning, but what AtomicLabMonkey said holds true-- bundling your wires together with a few simple zip ties while trying your best to keep the wires taut helps a bunch. I would bunch all the cables together, and run them along the ledge that the TV sits on, and then up the back of the bookcase.
You can also pick some spiral wrap, it can make an install look nicer as well 
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I do commercial Audio/Video for a living and build equipment racks similar to concert road cases but bigger and not movable, so this is my specialty. I have to make hundreds of wires land in a rack and make it look great! I agree with the above. Until they make the HD signal wireless, unfortunately you are screwed for not being able to see it. If you want though, from work I can get you some plastic split loom (Black is what we use most and stock unfortunately) or some nice black or white zip ties in 4", 8", or 12" lengths if you need, just let me know in a PM or something. But with a black bookcase and a white wall, also multi-colored cables, it makes it very hard to hide for that foot or two that you need to get to the TV. The black split loom and/or pulling the wire tight and zip ties will make it just a hair less of an eyesore though. If you go the zip tie route though try to straighten all the wires first and run them parallel to each other (No twisting of wires around each other), and it will look best I promise (also called combing or dressing the wires). Also, what is the white wire going in between the bookcase and the TV? The reason I ask is that I may be able to get you a pre-made black cable of whatever it is so they are all black, or custom make you a cable in my spare time. Just another thing to make it a hair better!