I guessed this would be a hot topic already on the board, but I didn't see anything about it. It's too long of a story to go into detail here, but the basic summary is that this dealer put an '08 M3 up on ebay advertising it as "Lowest Price 08 M3 on Ebay" with a starting price of $60k and no reserve. MSRP is about $67k. Only one person bid so he won the auction for $60k. The dealer called him immediately and said, "sorry but we can't honor that price" and went on to tell him that "eBay will side with us because we're a multi-billion dollar corporation". Then the power of the internet responds with fury.
The whole situation has gone back and forth with the dealer first basically saying to screw off, then capitulation and agreeing to sell the car with "certain conditions" which were BS, and then flipping the bird to the internet community who has helped raise awareness for this guy.
It's a pretty interesting read and it's not even over yet.
The thread that started it all:
http://www.m3post.com/forums/showthread.php?t=127993 (latest update from the OP is at the top of page 52)
The eBay auction:
http://cgi.ebay.com/ebaymotors/ws/eB...m=230233277471
Here's one of the original stories about it:
http://www.autoblog.com/2008/03/23/b...t-want-to-hon/
Here's their update:
http://www.autoblog.com/2008/03/26/n...om-bmw-dealer/