Quote:
Originally Posted by sperry
...just stop treating each brand as a sub-company of GM and take central control of them all. Then come up w/ a cohesive line of vehicles then use the existing brand names to help the public identify what they're getting. Make all the dealerships sell the whole lineup as "GM" dealerships, not a "Cadillac dealership" or a "Chevy dealership", etc.
I swear the general public has more knowledge about how to save GM than GM's leadership does.  |
I agree with the last piece about them being GM dealerships, that would actually step over the imports that are splitting brands. But you would have to drop dealerships by 90% to do that.
I do think Pontiac and GMC need to die though. Both are mostly just rebranded Chevy products. Why did we ever need a Camaro and a Firebird or a whatever the 2 pickups or SUVs are? They add no value as they are largely indistinguishable. Chevy is the brand with the best recognition, those two don't add much in this day and age IMHO. They have been the next in line after Olds for a while.
That leaves Chevy, Saturn, Cadillac, Saturn and Buick. I would probably collapse Saturn and Buick or Buick and Cadillac over time.
I just wish they would declare bankruptcy so they can drop 3/4s of the dealerships.