Quote:
Originally Posted by Dean
I agree from a structure standpoint, but why do we need a X and Y and Z version of G6 even if it is only the badge? And you that would never stand for long and we are back to make n version of body and interior parts for each brand again.
I hate to say it, but I think Saturn has more recognition and loyalty than Pontiac at this point. 
Having a GM dealership with 6 brands is still too many. 3 or 4 is probably more reasonable with no model overlap. Toyota who is taking over in market share has what, 2 brands? Nissan = 2, Honda = 2 as well.
I know we love those old monikers, but times have changed. both the business and brands shoudl as well. |
Is that in response to my re-org pipedream?
I don't think there would be three G6 versions... but I would see GM building three mid-sized cars: A Chevy branded FWD/optional-AWD econo sedan (Civic competitor), a Cadillac branded mid-sized luxury RWD car (BMW 3-series competitor), and then since they're already building the RWD platform, take the luxury out of it, cut the MSRP and go after the new market that cars like the Genesis are going for (you know, real platform sharing for a profit). Affordable RWD cars are going to make a comeback as all those SUV owners look for something more economical... not that I would expect GM to be forward looking... but remember, this is my pipedream.
And again, I'm not looking at the brands like brands... they're more like models. There shouldn't ever be two cars with different brand names that are functionally the same car. You'd never go to the GM dealership and try to figure out what the difference is between the Chevy Tahoe and the GMC Yukon that are both on the lot.
And I was considering Buick to be eliminated from the US market, and Saturn to be reduced to a post-fix indicating a "green" version of other models. So, at a US GM dealership, that's just Chevy/Pontiac/Cadillac plus GMC for trucks. I think that's pretty trimmed down, with very little overlap, and not much consumer confusion.
The biggest issue is that GM is going to need to reinvent itself in the public's perception too, not just on paper. And that means lots of good advertising... which costs money... which they don't have because they're so far gone at this point. My hopes for GM surviving are not high. Which doesn't even bother me that much, since really the only car I'd miss is the Corvette. As much as I like the Sky and GTO/G8, I'd never buy them. The 'Vette though... I could see one in my future at some point.