Yeah, it's not a car for an enthusiast for sure. But I think it will sell a lot with the fuel economy package getting you about 29 combined MPG for that price.
As for vs. an '07 Civic... well, the Forte comes with a lot of goodies like handsfree Bluetooth with controls on the steering wheel, two 12V plugs on the bottom center console area, 60/40 split folding seats, etc. But I think the Kia loses for perception for reliability.
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