Quote:
Originally Posted by Dean
Thanks Scott, that is amazing for 5 minuets and kind of cool. Colors are not quite what I was thinking of though.
My color idea/gradient is kind of:
Nothing, mostly nothing with a little green, a little more green, more green, lots of green, All green, all green, all green, nothing with a little yellow, more yellow, all yellow, nothing with a little red, more red, all red.... 3 distinct color ramps with green peaking and holding, the others peak and end.
Oh, and I don't need the text.
The winner might get a free dinner or something.
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I wouldn't bother with worrying about the color gradients so much considering:
a) your slogan explicitly describes the logo anyway
b) it's not going to be noticeable at all in black/white
Good logos must be recognizable in b/w too.
And even though you didn't want feedback on the slogan... it's too long and redundant. Pick either "goals" or "needs"... they're synonyms in the context you're using them in. Might even want to make it just "Meet your goals without putting you in the red". "Your" may even be unnecessary, but it does convey a sense of personalization to the customer.
And even then, why is meeting a customers goal without bankrupting them your slogan? That seems like under-achieving... anyone that's in business should be doing that just as a bare minimum. Is the IT consulting field so bad that most of your competitors are spending more money than their customers are budgeting for them, so much so that it's your primary selling point that you won't do that to them?
I understand the metaphor of not over-revving, but it might be lost on people who aren't race enthusiasts. They're just going to see the "in the red" financial half of the pun.