Quote:
Originally Posted by Dean
OK, those types of comments on the slogan are fine. Thanks. Dropping "& needs" may be better. I'll have to play with it, but I will probably keep "your".
Cost savings, right sizing and bang for your buck are not what most retailers are focused on. Many want to sell you what they have, what they make more profit on, or is the newest fastest widget that you may or may not need.
Good consultants do focus on those, but seldom promote themselves that way. I thought in these times, a focus on value fit more than a focus on excellence or expertise. I may change it, but it is what I have for now and I like the double meaning, but would be willing to lose it for something better.
The majority of the logo use will be in color. Web site and business cards. Even invoices are color PDFs and so far, over 90% don't see paper at least on my end, so they could have a color logo as well.
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Let me put it in a different context: a logo that works in black and white is likely even better in color. It's not to say color isn't important, but to say that shape and recognizeability is more important than matching the logo to the pun in your slogan.
Think of the color as the chalk lines at autocross. The course should stand on its own with just the cones alone. But the chalk will make it that much clearer.