A few years ago Lib Tech brought the concept of rocker/negative camber back to the snowboard industry - with their first snowboard shaped like a banana. The concept was initially met with great disbelief, until people actually toke on for a ride. Now about half the snowboards offered this year (industry wide) are negative camber.
Ironically, it's a direct opposite use of camber to these tires - REDUCING your static contact patch for greater speed, greater turn control, and greater "pop".
The rocker tires, in a similar way, might offer the exact same thing - reduced static contact patch in order to allow for greater contact patch when one or the other side is loaded up. Might be an interesting concept if they can pull it off.
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