Is it expensive yes, do I think what Lithia wants to charge is crazy- yes. I have no control over what we charge. The new immobilizer system rolled out with the new 2013 impreza will let the owner program there own keys but that is not what we are talking about. Yes the SSM 1 and 2 were created many years ago but the current generation SSM3 was created only back in 2007 and is much more inclusive. I believe though this is only my opinion that we charge what we charge to recoup the cost of buying, maintaining and updating our equipment. Is the cost really out there-yes but that is the way this industry is going, not a lot you can do to stop it.
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