The problem with Austin's joke, is that none of you remember when there was *one* Fry's and it was a giant, dank, dirty, warehouse in Fremont. (edit: I think there were actually 2 Fry's back then... both were black-holes of shipping horror.)
*Nothing* was brand name. Everything was in brown boxes, in disorganized racks. Customer service was non-existant, let alone "expert". The running joke was that all the people that worked there were too busy talking to their baby's momma on their cell phone to help you with anything.
You had to be a true geek to be able to navigate the store and come out with what you were looking for... however, if you knew exactly what you needed you could usuall yfind it and get it for a raging good price.
Here's an example of the jokes that used to fly back in the mid-90's:
http://braith.best.vwh.net/frys.htm