No matter how much teams will deny it, there really is a #1 and #2 driver. The #1 *does* get the better end of the deal. When one guy is ahead in the points, if there is a discrepency between anything, the leader gets the better end of the stick. Just look at something like pit stops... who always ends up pitting first? Barichello... meanwhile MS get an extra lap or two on lighter fuel.
Then, as Austin mentioned, there's the ego side of things. I'd much rather say, "Yeah, I'm the #1 driver for BAR/Honda" instead of "I drive the #2 Ferrari". That counts in public perception, and public perception counts 100% when it comes to commercial deals.
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