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Originally Posted by sybir
It's not an option package, it's representative of preparation of the vehicle.
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And what exactly then is an option? All the STI stuff could easily be called the "performance package", and the RA could be the "race package", etc....
And if one includes the other, then so be it.
Just because you can get a different engine, suspension, interior, body kit, does not make it a different car.
Car manufacturers have been making different power plant, suspension, exterior and interior options for a base car for years. The Japanese did not invent that, they only turned it into a marketing tool, which is what I am objecting to, and the Americans have followed.
At the rate we are going, there will be no room on the rear of a car for the dealerships to put their crappy badges on. Maybe that is how the manufacturers plan to get 50/50 weight distribution eventually; 800lbs. of badges on the tail end of the car.
As Scott pointed out earlier, nobody says WRX STI in conversation, they say STI, or whatever is required to differentiate to the extent necessary for the conversation. It is the Marketing people trying to one up the competition by adding one more "cool" or "elitist" or "special" designation to the name of the vehicle that causes my objection.