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Originally Posted by AtomicLabMonkey
Really, I didn't know Subaru was paying off Speed to float the coverage. I've never heard of that before in motorsports... maybe I'm just living under a rock though.
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Not so much paying them off,, just running a TON of Legacy, wrx and tribeca comercials during the race coverage. Also, the "This broadcast brought ot you buy Subaru, the beauty of AWD"...tags. Just lots of advertising dollars.