[Nick Koan]

I seriously have felt a lack of ads walking from my car to the store I am about to buy something from. I've been wondering when someone would do something about it.

http://www.tbt.com/news/article17584.ece

Associated Press

The parking lot: it isn't just for parking anymore.

In the latest example of advertisers turning space with no commercial value into something valuable, a company is manufacturing printed vinyl ads that cover the lines between spaces in parking lots. They're unobtrusive from a distance but impossible to miss when standing over them.

The ads' creator says they're effective because most people in a retailer's parking lot are there specifically to purchase something.

"Over 60 percent of all purchases are impulse in nature, and so if you can garner that last chance to communicate your message, you're going to be a heck of a lot better off," says Greg Gorman, founder of Parking Stripe Advertising.

Gorman, who developed the ubiquitous Budweiser "frogs" and "Clydesdale" campaigns, hatched the idea for his newest venture during a brainstorm session at his Denver-based marketing firm, Commotion LLC. After challenging his employees to come up with new places to put ads, Gorman, 46, looked out of his office window and flippantly suggested the stripes on the parking lot. It took him a second or two to realize he'd just stumbled upon a potential moneymaker.
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