I think strut bars got popular because the aftermarket made them for cars that needed them first, maybe like old Civics and whatnot. Then everyone decided they wanted them for looks mostly, because most newer cars don't benefit much from them. Cars chassis stiffness has increased so much in the last decade that it's mostly a bling item now. Of course, the manufacturers will be happy to tell you other wise, but I couldn't really notice when I put mine on.
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