While I can't say for sure, that may well be Geoff from Speedtoys. Geoff is also on this board occasionally and resells a couple of manufacturers pads. He is very knowledgeable, but may tend to favor what he sells a little IMHO.
Don't have time to go through his post in detail, but right now, it appears the best back for your buck STI pads are the EBC compound of your choice. Matt just beat the heck out of a set of yellows at RFR and apparently likes them. I have had good results with both the greens, and reds in the past.
Axxis makes good cheep stuff for the street, and autocross, but it won't hold up on the track. Unless I am mistaken, Axxis = Bendix - AU. Dismissing them is like dismissing Ford, or GM. You may not like what they make, but they are none the less a force to be reckoned with.
What do you want the pads for? What type(s) of usage? That will narrow the field substantially.
Check out earlier in this thread as well as these two others for more info. Let us know how else we can help.
Brake Fluid:
http://www.seccs.org/forums/showthread.php?t=2318
STI Brake Pads:
http://www.seccs.org/forums/showthread.php?t=4615