I just logged into apple.com to order a 5s to replace my 4s. At 12:03 the site was listing shipping in 1-3 days. At 12:18 it was listing shipping at 7-10 days.
Of course AT&T's back-end servers couldn't handle the crush of requests from Apple for account status checks... so Apple's site gave me a reservation to allow me to complete my order once AT&T is back up. Hopefully that keeps my place in line for 1-3 day shipping. I'd rather not have to wait 2 weeks for a phone, and there's no way I'm going to wait in line at the Apple store. I'm kinda surprised there's this much hype over an incremental update.
This is the part where everyone tells me I should be getting a Galaxy something-or-other.