I think the biggest thing is to not over think the decision. Its easy to see which tv is better if they are sitting next to each other. Once you get a TV in your home it will look great since there is nothing to directly compare it to. Also, who is to say that the TV's at the store are hooked up correctly? What Cody said about screen size and viewing distance is really the most important thing IMO. However, its almost 2011 and I don't think I would get anything 720p or plasma at this point. I do use mine as a computer screen though. So again, its all based on your needs and since this thread is about your stupid need to get a second TV for your bedroom that is 5 feet away from your living room, I really don't care what you do.